Every year there is at least one toy deemed the “toy of the year!” and as the year ends, every year, the Hitachi Magic Wand remains on top of bestseller lists, top toy lists, and wish lists. How does a toys that has been around for years stay so popular? Well I think it might be the very things that set it apart from most other toys.
Seriously, mention the Hitachi Magic Wand to the uninitiated and you might hear objections like “But it’s so big!” or “Why does it still have a plug? That’s so old fashioned!” or just “When are they going to update it?” Folks are often drawn to trendy new toy shapes and rechargeable technology they see in shops and think it’s funny that after all these years the Hitachi Magic Wand looks pretty much the same and still has its plug-in cord.
Well there are a couple of things to take note of here. First of all, for the rechargeable toy fans, there actually is a rechargeable Hitachi Magic Wand! It has four speeds and a silicone head and is, frankly, fabulous! I take my rechargeable wand on the road with me all the time. I like to use the corded one when I’m at home though. There’s something about knowing my toy will never die mid-use that I just love. Secondly, the corded wand actually received a gentle update in 2013 to make it sturdier and longer-lasting. Finally, why does it retain that same (admittedly large) size and shape? Because it just works so darn well! Over the last 30 years many different toys have come and gone but the Hitachi Magic Wand has continually provided unparalleled pleasure to users.
The popularity of the Hitachi Magic Wand has never wavered and I think that’s because the things that make it different also make it wonderful! That’s why, I’m calling it right now, the Hitachi Magic Wand is going to be THE toy of 2018!